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Teddy Sheringham Joins Phoenix Homes and Go-Pro Sports in Backing Dubai’s Next Generation of Football Talent
Nov
Phoenix Homes has announced its latest community initiative as the Dubai-based real estate agency steps forward to sponsor Go-Pro Sports, one of the UAE’s leading youth football academies. The partnership highlights the agency’s commitment to supporting the local community and nurturing the next generation of football talent in Dubai.
Phoenix Homes Chairman and Co-Founder Myles Bush, CEO and Co-Founder Martin Hyre, and Managing Director Nathan Kirkham – who together bring over 60 years of combined real estate experience – joined Go-Pro Sports founder Kirk Hilton and former England and Premier League footballer Teddy Sheringham for a special photo to celebrate the partnership, uniting both organisations through shared values of teamwork, dedication, and growth.
“We’re proud to be partnering with Go-Pro Sports and to play a small part in supporting the next generation of football talent here in Dubai,” said Martin Hyre, CEO and Co-Founder of Phoenix Homes. “Community has always been at the heart of what we do, and this partnership reflects our ongoing commitment to initiatives that inspire growth and connection beyond real estate.”
Founded fourteen years ago by ex-Manchester United professional Kirk Hilton, Go-Pro Sports Football Academy was born from his vision to create a centre of football excellence in Dubai. Having moved to the UAE in 2011 with his family, Kirk recognised that the standard of coaching could be vastly improved. Drawing on his experiences in the Premier League and as a UEFA B-qualified coach, he established Go-Pro Sports as a hub for both recreational and elite young players.
Today, the academy is regarded as one of the best in Dubai. Led by Kirk and a team of former UK professional players turned UEFA B licensed coaches, Go-Pro Sports offers inclusive, bespoke training for boys and girls aged 4-18. Home to players from over 60 nations, the academy caters to everyone from grassroots players to those with professional ambitions.
Phoenix Homes is proudly supporting Go-Pro Sports as a sponsor, with the agency’s logo featured on the academy’s kits, a gesture that reflects their commitment to celebrating Dubai’s young football talent. The company is equally focused on fostering a progressive, people-first culture internally. With an industry-leading 80/20 commission model and the freedom to work remotely, brokers enjoy flexibility without compromising performance. This approach reflects Phoenix Homes’ belief that empowered, motivated teams are key to delivering exceptional service and making a meaningful impact in the community.
The collaboration reflects both companies’ commitment to growth, opportunity, and community. For Phoenix Homes, it demonstrates that their focus extends beyond property sales to meaningful local initiatives, while for Go-Pro Sports, it highlights the academy’s ongoing mission to nurture the next generation of football talent in Dubai.
About Phoenix Homes
Phoenix Homes is a Dubai-based real estate agency celebrated for its modern approach, deep local expertise, and commitment to integrity and client relationships. Specialising in both residential and off-plan developments, the company combines market insight with a people-first ethos, offering clients a seamless and personalised property experience. Known for fostering a flexible and empowering work environment, Phoenix Homes continues to redefine what exceptional service means in Dubai’s property market.
About Go-Pro Sports
Founded by former Manchester United player Kirk Hilton, Go-Pro Sports is a leading football academy in the UAE. The academy provides tailored, professional-level training for young athletes, helping players build the skills, confidence, and discipline to succeed both on and off the pitch. With a team of UEFA-qualified coaches and players from over 60 nations, Go-Pro Sports combines expert coaching with innovative technology to inspire the next generation of football talent in Dubai.